February

For approximately exactly the last 21 days, when I've watched hockey games on a certain regional sports channel, I've noticed a series of public service announcements for Black History Month. In these "ads," a black man named Kendall Lewis tells a short story about one of many historically significant black athletes, like Jesse Owens, Jim Brown, or Jackie Robinson. When he finishes telling the short story, a voiceover kindly informs me that "McDonald's is a proud sponsor of Black History Month, celebrating black history 365 days a year."

So I'm sure you'll be airing more of these ads 9 days from now, right, McDonald's? Or maybe you'll be funding a neverending series of books on black history? Yes, that must be it.

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Aimless
Aimless Video Evidence